HEMA | blik vol geluk

For the HEMA I was asked to illustrated and design a range of different product for there new Blijmakers collection. One of the products was the “blik vol geluk” a tin filled with happiness, it had to be applying for a wide audience, cute but not too cute. And the same style had to be able to be used on a range of cooking gifts, I ended up going for a simple doodle-like style and drew anything I could think of that made people happy. The tin became a great success even being one of the top selling product at HEMA a couple of weeks! And a widely shared social media product!
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HEMA | baby

For the HEMA I designed a range of baby products, for there blijmakers selection. The brief was a colorful, fresh and cheeky baby collection, ranging from soft toys, building blocks, memory books, and cards. I tried to make the collection as fun bright and colorful as possible, with simple shapes and patterns.
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