HEMA | blik vol geluk

For the HEMA I was asked to illustrated and design a range of different product for their Blijmakers collection. One of the products was the “blik vol geluk” a tin filled with happiness, it had to be appealing for a broad audience, cute but not too cute. And the to translatable to a range of cooking gifts. The end design was a simple doodle-like style, with an eclectic mix of illustrations with anything that could make smile. The tin became a great success even being one of the top-selling product at HEMA a couple of weeks!
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Cat

This illustration was featured in Mollie Makes UK – issue 92
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House of Products | wrapping paper

I was asked to design various patterns for House of Products 2018 wrapping paper collection. One of the designs they wanted was they describe as a fun, light-hearted girl power vibe. And another with a stationery theme. They were especially pleased with the girl power design. So now multiple components of this design are also being used on other stationery product at House of Products. For House of Products I design multiple wrapping papers including these girl power & stationery designs  
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Patterns:

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A fun pattern can turn any object into something special. And immersive almost any product into any theme. Personally, I am a big fan of patterns in which the repeat is completely obvious, it’s fine to repeat, but I like to keep people guessing where it the edges are.
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#OOTD

  I have a bit of a passion for fashion, so love scrolling the internet for #OOTD (outfit of the day) post on social media. But being an illustrator, I’d rather draw my outfit instead of modelling it. So this is my take on an OOTD.  
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Guitar girl

A combination of some of my favorite things: a guitar, cat, plant, spotty dress, and vintages garden furniture.
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Stationary Lover

What started as pattern about stationary, changed into a play on words, and is now a pin!
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OUDERS VAN NU | editorial

For the 02|2017 edition of OUDERS VAN NU I was asked to make an illustration for an article about compromising with your partner about parenting styles.
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IMAKIN | Bobby pin pattern

For a make-up bag DIY-kit for IMAKIN, I designed a Bobby pin pattern. I felt like more or less every girl has at least a couple of bobby pins in their make-up bag and because bobby pins have such a reconcilable and fun shape, they felt like a perfect subject for this pattern.
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