For the HEMA I was asked to illustrated and design a rage of diffrent product for there new Blijmakers collection. One of the products was the “blik vol geluk“ time filled with happiness, I had to be applying for a wide audience, cute but not to cute. And the same style had to be able to be used on a rage of cooking gifts, i ended up going for a simple doodle like style and drew anything i could think of that made people happy! The tin became a great success even being one of the top sold product at HEMA a couple off weeks! And a widely share social media product!