For the HEMA I was asked to illustrated and design a range of different product for their Blijmakers collection. One of the products was the “blik vol geluk” a tin filled with happiness, it had to be appealing for a broad audience, cute but not too cute. And the to translatable to a range of cooking gifts. The end design was a simple doodle-like style, with an eclectic mix of illustrations with anything that could make smile. The tin became a great success even being one of the top-selling product at HEMA a couple of weeks!